Think of the power your company gains when customers easily and quickly find your website when searching for products and services. Websites don’t rank well due to luck; they rank well due to a firm SEO strategy, lots of research, and disciplined implementation. At Vistral, we offer SEO services that ensure your website ranks with the best. At its core, SEO is a practice of optimizing your website for specific keywords by improving on-page and off-page elements to help your business get higher visibility.
We help you uncover the opportunities for your website to perform up to expectations. We look at everything including the quality of relevant content on each page, the accuracy of page titles and keywords, whether you have a long load time, or difficult site navigation. By addressing each of these issues individually we begin to develop an SEO strategy specific to your company and your website.
Optimizing your site for strong search results is a key piece of any strong marketing plan. Depending on your industry and goals, we can implement strategies that include marketing videos, blog posts, social media programs and additional marketing efforts to build your organic search results.
We also make sure your website is optimized. Our process for improving your website ranking covers each of the following important factors:
Keywords – identify the words and phrases that best describe your product or service, taking into consideration your industry and any factor that weighs heavily in the mind of your customer
Competitors – knowing who your competitors are and how they are marketing is a key to performing well. We help identify those companies who want the same customer and understand their strengths and weaknesses
Site evaluation – understand any technical issues or shortcomings on your website that may hurt or negatively impact search engine rankings. We make sure your site is search engine friendly.
Webmaster tools – analyze the keywords and competitors to understand where optimization opportunities and challenges lie. This data provides the groundwork for implementing your SEO strategy
Link Analysis – evaluate both internal and external links to your site. Build a comprehensive list of industry sites, directories, and blogs that have relevant link building opportunities.
Implement, Monitor, Adjust – We begin making the updates to the website, submitting the site to the leading search engines (Google, Bing, and Yahoo), using industry directories, link building, and content creation. Once the plan is in place we monitor and report the results, making strategic changes as we go.
Our search engine marketing solutions can help bring consumers to you through major search engines like Google™, Yahoo!®, and Bing™ and local directories like Superpages.com®, Citysearch® and Local.com®. And our online display advertising solution can help you build brand awareness on the most trafficked news, entertainment and social websites.
We generate a comprehensive geo-targeted keyword list for your specific business category, with each list typically consisting of relevant keywords and phrases consisting of both IP-targeted and geo-modified terms.
When you choose Vistral Creative, you gain the expertise of digital marketing professionals, data from thousands of online campaigns, and targeting techniques that will help you reach the right online audience. We’re also invested in helping you manage components of your online presence, like your website and online reputation, which can impact the effectiveness of your online campaigns.
Let us help you create a strong, sustainable social media campaign that focuses on quality content and builds followers and shares. A solid social media campaign offers your company the chance to interact with your customers almost as if they were in your brick-and-mortar store. By creating a consistent and interesting stream of information on Facebook, Twitter, Google+, and Instagram, our social media campaign will grow the word of mouth reputation of your company.
Depending on your goals and your industry, we choose the best outlets – Twitter, Pinterest, Google+, and others – to launch your social media campaign. We publish the content, monitor the response, report back to you and grow your following.
Now more than ever, customer location plays a critical role in search engine results. When a customer is searching for a product or service, your business needs to be listed locally in order to be found. Customers are searching more often on tablets and phones which rely heavily on their location. We can make your business more visible in local searches with our Local Search services.
We create your business profile and manage it across all of the relevant local listing directories. There are a lot of important details that need to be managed so that the local searches can easily identify your business and help propel you above your competitors. We use all of the Google local resources including maps, as well as high-authority directories.
Once your local listing is in place, we monitor and continually optimize listing content to help your website gain higher search results. By getting your website ranking on local search results, you can beat the competition, earn customers, and gain business.
Pay per click is an online advertising model that can place an ad for your company in a highly visible location on a search page. If the customer clicks on the ad, they land on your site and you pay for the click. We determine the keywords that will bring the best visitors to your site and then track their activity to determine effectiveness, conversions and ROI.
We will evaluate a paid advertising campaign in the context of your overall goals. While effective on its own, a paid advertising campaign can get a serious boost by combining it with SEO and other online marketing campaigns. With strong planning and an eye on deliverables, a pay per click campaign can be the perfect fit.