marketing

Creative Direction

The most important cornerstone of any marketing campaign is to create a message that expresses the benefits of your product to the customer. There are so many ways to act on this goal that having a strong creative director is key. From crafting your message to creating a cohesive campaign, Vistral can guide you through this process. We discuss not only the message, but the outlets, the look, and the overall time line.

The implementation of your strategy is driven by the creative direction of your campaign. We help harness your ideas to create an overall strategy.

Website Design

A Vistral built website lays a strong foundation for your company to grow. We get the building blocks right from the start to ensure you are on your way to engaging your customers, succeeding in keyword searches, and building the brand you desire. We stay up to date on the latest Google search requirements and make sure your site is mobile ready.

There is a balancing act these days between providing all of the information you have and not overwhelming the customer. The key is to find a way to communicate your company’s advantages in the quick and concise manner that customers demand. Effective websites must be easy to read and easy to use so the customer wants to stay a little longer and fall in love with your brand.

Our process begins with an in-depth discussion about your goals, preferences, competitors, successes, strengths and weaknesses. We focus on the online experience you want to provide your customers then we create the environment using creativity, technology, industry best practices, and our own structured approach. We deliver on time and within budget.

Logo Design

For most businesses, designing a logo is one of the first steps you take to visually define who you are. Designing a logo is an interactive and energetic process that we thoroughly enjoy. We take this responsibility seriously and dedicate the time and energy needed to create a look that not only represents what your company is about, but will also resonate with potential customers.

We provide strong elegant logo designs that will work for your company in print, online, and for promotional items.

Corporate Identity

Designing a corporate identity package provides a complete platform for launching (or re-launching) your brand. We deliver your logo along with supporting designs for letterhead and email signatures, as well as banners for use on the most popular social sites. We can discuss your company’s specific needs and create deliverables specific to you.

With a Vistral corporate identity package, you company will display a consistent and appealing visual appearance across all outlets. Your company will be easily recognized because of the uniform and professional appearance. Whether its Facebook or a company email, the customer will have confidence in your company and in your brand.

Print Collateral

In today’s digital world, printed materials are often forgotten even though materials like brochures, booklets and posters can be highly effective marketing tools. When determining if printed materials are right for your company, we will discuss how you interact with your clients, what your response goals are, and how the materials will enhance your overall marketing strategy.

Printed materials can be a great option if your company is setting up at a trade show, if you are running a promotional event, and if you have a client list to which you want to send a direct mail promotion. We can discuss all of these options in the context of your goals and budget to propose a set of printed materials that will work for your situation.

Content Development

Writing content for your website is not as obvious a task as it may seem. Writing effective web content requires appealing not only to your customer, but also to the search engines. This is a balancing act that Vistral has mastered. While there can be many reasons why websites do not perform up to expectations, improper content mix is one of the most important.

Consumers rarely read every word on a web page. To attract and retain customers on your site it is important to understand that they only browse, with most customers leaving a page within a minute if the information they are looking for isn’t readily available. Customers will bounce off a web page if there is too much content rather than stay and browse other pages, so relevant, concise content is important.

Content Creation

At Vistral, we focus on clear, engaging content. We want the text to be easy to read, easy to navigate, and most importantly we want to make it clear that your company has the product or service they need. We want to engage the customer and entice them to spend more time on the site learning about what you do and why they should become a customer.

Web page content is also critical for search engine optimization. When a customer types a keyword into their search engine, that engine responds with the websites that have the most relevant content. It is critical that your site have optimized keyword density and relevant information. Vistral will structure your pages to have detailed and interesting paragraphs, strong titles, and proper keyword density.

Video Production

Using videos on your website and in your marketing plan can have a tremendous impact on the effectiveness of your campaign. From product installation videos and real estate tours, to marketing events and real customer testimonials, we can highlight your company and engage your customer. YouTube is one of the largest search engines and your company can stand out with creative, high quality video.

We focus on creating video content that generates engagement, shares, views and conversions. Optimizing video for strong search results is a cornerstone of our process.

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