Creativity and Imagination in Marketing

We always have our eyes peeled for new and innovative ideas in marketing, and one of the best places to follow the industry is the annual CLIO Awards.  The CLIO’s are one of the most recognized competitions for advertising, design and digital communications.  The competitors exhibit creativity, imagination, and a fantastic understanding of the customer.

Creating a campaign that represents your company and communicates effectively with your customers is critical for success.  The commercial below won a Silver medal in the 2014 competition.  What do you think of the ad?  Love it or hate it?

Written by Robbin Sowinski

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