Posts Categorized: E-Commerce

No Featured Image

Optimizing Businesses for Mobile

It’s no surprise that mobile internet usage finally surpassed desktop usage. This trend is growing rapidly and businesses need to be well positioned to reach the mobile user. According to Google’s “I-Want-Go” report, ‘near me’ searches are growing rapidly with 80% of these searches coming from mobile devices in the fourth quarter of 2014. Since… Read more »

Instagram Offers Advertisers Clickable Ads

Instagram recently changed their advertising program by now letting advertisers run clickable ads. Historically Instagram was very protective of their content and the flow of the site, restricting the ability for any content to click to off-site URLs. These changes are a fantastic opportunity for advertisers, and with the right carousel set you can effectively… Read more »

Google’s Push Toward Mobile Friendly Websites

It’s been all over the news this week that Google has finally launched its new algorithm which rewards websites that are mobile friendly. Often referred to as “responsive design,” mobile friendly websites make it easier for those surfing the web on a mobile device by scaling the page properly for a smaller screen. Other than… Read more »

Why Google+ is Important to Local Businesses

We think Google+ Local is one of the most underutilized platforms by small businesses for their online marketing.  When set up correctly, it links your website to your YouTube channel to your Google+ account.  Why is this significant? Let’s start at the beginning.  With Google’s ever changing search result algorithm, it can be difficult to… Read more »

Combine SEO and PPC Campaigns

Making the choice between allocating your marketing budget between SEO and Paid Ads can be a difficult decision.  On one hand, having your site optimized for organic search results from Google is a good long term strategy, but on the other hand you need to get immediate interest in your site today.  At Vistral, we… Read more »

Holiday E-Commerce Sales Calendar

If you are feeling overwhelmed by the holidays and need a hand getting your online store in shape for a banner sales season, we’ve got a great tool for you.  Use this e-commerce campaign guide and your online store will be in great shape for the busy holiday sales season. Armed with this guide you… Read more »